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Before & After: Trace NGB

by Diane Lindquist on 06/19/2014 | 2 Minute Read

"Pure h20 is infused with the life-enriching benefits of Fulvic/Humic Acid. Add electrolytes—and a higher pH than competitor beverages—and you have more than a product, you have a whole new category.”

Tether’s solution for Trace NGB came in the form of a colorful, geometric identity, and than applied to the overall packaging by utilizing a dull/gloss printing technique. Inspired by the minerals in Trace NGB, the prism concept celebrates the product's benefit and the dynamic energy associated with a healthier life. The color palette which is inspired by nature, tailors to flavor for clarity and visibility on the shelf. Similar to a how a crystal takes on varied hues in different light, the bold-yet-accessible design is comprised of multiple facets coming together to create a larger whole.

Before & After: Trace NGB Bottle Packaging 

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After: Trace NGB Logo & Icons

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After: Trace NGB Bottle Packaging & Advertising 

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Designed by Tether

Country: United States

City: Seattle

Creative Directors: Stanley Hainsworth, Kari Strand Art Director: Paul Huggett Designer: Madison Schneider Writer: Allison Roger