Puree

Marie & Claude LaPonte have launched Puree, an organic medicinal vegetable garden where customers can have access to naturally farmed food located in their own neighborhoods. Specific produce has been known to help with health problems such as joint and other chronic illnesses. Puree wanted to steer away from looking like a typical health pharmacy and focus more on the product they produce. They called upon the creative folks at Studio Ahamed to help them realized their vision.

"It was important right from the start to showcase Puree as a specialty produce company that is quite different than your typical organic mom and pop store. In order to accomplish this, it was important to create a timeless Identity that held up to Puree’s standards of simplicity and aesthetic value. Inviting people to make the most of the food they eat."

Designed by Studio Ahamed