Before & After: Hershey's Miniatures
by Jessica Deseo on 09/24/2014 | 2 Minute Read
A new contemporary design for Hershey's Miniatures chocolates. The design is bold and incorporates a re-design for the mini-wrapper and bag. The packaging also features a sustainability aspect as each wrapper underwent a weight reduction of 0.050 grams per wrapper.
This translates to more than 271,800 pounds of wrappers saved, enough to fill 11 tractor trailers, save 1,957 trees, and saving enough electricity to power 56 homes for a full year. The overall design is an exceptional update.
Previous Design of Mini Hershey's Packaging
Re-Design of Hershey's Mini Packaging
Engaging Talent LLC
Annie International Inc.