Giving Brazil an Italian flair! The Stuzzi brand designed by Brazilian agency Agencia Yo wanted to do just that!
“The Stuzzi is a brand that aims to create an exquisite and genuinely Italian experience in Brazil. From this emphasis on ethnicity gastronomic, the idea is to enable and achieve an experience of a typical state of mind from the region through a careful selection of ingredients and ways of preparation.
From this premise, the brand building of Stuzzi began with the needs to understand the essential values of the company that resulted in the creation of a clear and unique positioning. Throughout of an entire planning of communication, we identified that it was necessary an organization of product lines, and even the creation of new lines, some of them still in design. After organized, new visual identities were created for each of these lines.
