Shameless Hussy Wines

by Jessica Deseo on 06/02/2014 | 2 Minute Read

Brandever was commissioned to re-design this sassy wine; "Shameless Hussy." Developing a brand that would embody the name an appropriate approach was to think about how a "Hussy" would approach the re-design, the results are clever and fun.

Hard Row to Hoe required a redesign for it's popular Shameless Hussy brand. We asked, how would a Shameless Hussy approach the challenge? We'd knew she'd use the tools she had on hand, and wouldn't hold back.

Shameless Hussy wines don't take themselves too seriously. This is a wine that truly over-promises, and under-delivers."

Concept, design & photography by: BrandeverCity: VancouverCountry: Canada

Jessica Deseo

Partner at Dieline, Jessica is also a packaging designer and faculty member at ArtCenter College of Design. She has worked as a professional hands-on designer for a wide array of notable brands since 2005, but in 2014 she took a step back and became a partner at Dieline where her ultimate goal was to “Make Shit Happen.” In 2016, Jessica became a faculty member at ArtCenter College of Design teaching Packaging 2, and she recently received a 2018 ADC bronze cube for her contribution as an instructor to the student project “Wise by Patagonia.” While Jessica is still working on her memoir and Ted Talk, when she isn’t “Making Shit Happen” or shooting for the stars, she enjoys spending time with her husband, daughter and loveable fur baby.

Shameless Hussy Wines

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