Keeping essential parts of the brand intact, Open Door Design Studio re-positioned Sweet Farm’s branding and packaging.
“Sweet Farm, located in Western Maryland, focuses on sustainability in its food production, building, and daily living. It is also the home of Sweet Farm Sauerkraut. They came to us looking for a new identity, packaging labels, collaterals and website as the farm and farm offerings were quickly growing.
Ever since the brand was launched, Sweet Farm has used the image of a rooster to represent themselves—a symbol of good luck, health, pride and honesty. Keeping the rooster image integral to their identity design, Sweet Farm wanted to provide a facelift to the overall Sweet Farm branding. The redesign brought to life a playful look that will be used across all of their marketing materials.
