Inspired by vintage pin-up girl art, Woopidoo combines both a modern and vintage feel to their baked goods packaging. With the main focus being the sexy pin-up girls, the combination of these beautiful illustrations with creative copy brings to life the product’s story.
“Designed by TIMES Branding, Woopidoo is a chain of mobile cafes of an absolutely new format that are situated right inside the redesigned american retro vans of the 1950’s. The unique deserts are baked there are very tasty and low fat at the same time. The main heroes of a brand are tasty pin-up girls, who are telling us about the product in their own flirty way: “I’m crazy about his tenderness!”, “My sweet other half is always with me!”, “Light and easy way to win my heart!”
The Woopidoo van has become the main art object at the gastronomic exhibition PIR in Moscow. More than 1000 cakes were sold and the company had received a lot of offers to buy franchising.”
Designed by TIMES Branding
Art Director: Valeria Polubiatko
Lettering: Kirill Tkachov
Illustrator: Marina Kmet
Copywriter: Anastasia Borzenko
City: Moscow
Country: Russia
