by Diane Lindquist on 05/07/2014 | 3 Minute Read
OBH Nordica is the Scandinavian market leader in small household appliances and kitchen equipment who recently got an upgrade with a redesign designed by Silver.
"The essence of the brand is about broadening the concept of design and innovation. Design is something that should be accessible and shared by many people. Design should be cool, understandable and user-friendly, and design is a fantastic tool for reflecting and celebrating the diversity of OBH Nordica’s customer base. This was also the foundation for the visual identity.
The new logo draws inspiration from the home, the spatial environment in which OBH Nordica operates, but also from various seals associated with tradition, quality and inventiveness. The logo is to act as a guarantee, a clear and simple symbol conveying the pride that goes into the products.
The challenge with the packaging design lay in creating strong brand elements, without compromising the opportunity to promote the various value-adding features in the series. The packaging needs to be able to convey the fun of a round, pink popcorn machine just as well as the latest temperature technology in a coffee machine."
Designed by Silver
Senior Designer: Jonas Berg & Sofia Frank ÖbergProduction Designer: Monica Holm Brand & Creative Director: Jacob BergströmInsight Director: Niklas DahlPlanner: Malin EdvardsenClient Manager: André Hindersson Assistant Designer: Adam Ahlström Production Manager: Christine Schönborg Copywriter: Johannes Rosenborg Copywriter: Eva Jönsson