Student Morgan Rose created Bread & Butter, an organic bread concept, using different type styles and a clever pouch.
“The challenge undertaken was to redesign the packaging of a bread bag to become interactive and multi-functional. The main directive was to create a package that would be used both as a cutting apparatus and a storage device for the product. This is achieved through an insert on which the bread sits, contained inside a tube which holds the main advertising real estate. In designing this brand and package, typography became a large part as a lot of information was necessary.”
