The Dieline Awards 2014: Prepared Food, 2nd Place – Kallo
by Diane Lindquist on 05/15/2014 | 3 Minute Read
The panel of judges of The Dieline Awards 2014 have awarded Big Fish Design Limited's Kallo 2nd Place in the Prepared Food category.
"Kallo make delicious, natural, healthy alternatives to things like cakes, biscuits, bread and even stock cubes. They just had one problem – their packaging was rather cold, lacked any emotion whatsoever and didn’t reflect their true identity.
We carried out some extensive research and discovered that Kallo consumers were intelligent people who like to be in control of what they eat. However, the old packaging made them feel like they were people who had “special needs” rather than foodies who are free to enjoy natural nibbles. So, we repositioned the brand in order to liberate Kallo consumers from the taboo of being “functional foodies” and gave them something they could be proud of and love. How do you make people fall in love with a rice cake? You write poems, draw pictures and wrap it in love!"
Country: United Kingdom