The Dieline Awards 2014: Non-Alcoholic Beverage, 1st Place – Ridna Marka
by Diane Lindquist on 05/15/2014 | 2 Minute Read
"Ridna Marka (Native Brand) is a new Ukrainian juice line consisting of four basic flavors: clear apple, orange, tomato and cloudy apple. The inspiration for design, as well as the brand name, has been taking from Soviet style of 60s and 70s. The idea was not just to recreate romantic “look and feel” of grocery in USSR and evoke childhood nostalgia for the older generation. Design should attract young people who know about that time only from the stories of their parents. It is a fact that the childhood memories are always the best. In this case we believe that retro products are perceived as guaranteed quality and particularly tasty."
Designed by Yurko Gutsulyak