Farmer's Finest

by Jessica Deseo on 05/13/2014 | 2 Minute Read

Everyone loves a good burger! Blue Ridge has developed a patty that comes stuffed and prepared for grilling. Designed by Wildfire Ideas, this branding and label design showcases a bold and beautiful typography that would attract any burger lover out there!

"Wildfire was tasked with designing packaging labels for a new product under the Blue Ridge brand. The ‘stuffed burgers’ are essentially two thin ground beef patties with added ingredients placed in between. Three ingredient flavors developed to-date are Bacon & Cheddar Cheese, Mushrooms & Swiss Cheese and Onion & Blue Cheese."

Designed by Wildfire IdeasCity: Winston SalemCountry: United States

Jessica Deseo

Partner at Dieline, Jessica is also a packaging designer and faculty member at ArtCenter College of Design. She has worked as a professional hands-on designer for a wide array of notable brands since 2005, but in 2014 she took a step back and became a partner at Dieline where her ultimate goal was to “Make Shit Happen.” In 2016, Jessica became a faculty member at ArtCenter College of Design teaching Packaging 2, and she recently received a 2018 ADC bronze cube for her contribution as an instructor to the student project “Wise by Patagonia.” While Jessica is still working on her memoir and Ted Talk, when she isn’t “Making Shit Happen” or shooting for the stars, she enjoys spending time with her husband, daughter and loveable fur baby.

Farmer's Finest

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