Paint by Conran
by Jessica Deseo on 05/12/2014 | 4 Minute Read
Drawing on 50 years of experience in designing for the home Conran and Partners have created Paint by Conran, a range of interior paints primarily focused on the domestic market. The range launches with 96 colours inspired by British plants and landscapes.
"Alongside the paint collections themselves, Conran and Partners needed to create a brand and identity that would be appealing to the primary decision makers in this field: the female audience. With attention to detail in the crafting of every touch point, including hand-painted swatch cards and elegant tester pots reminiscent of artist’s paints, the intention is to support the customer and give them added value during the process of choosing the best colour for their home.
Conran and Partners have created five colour collections themed around British flora and horticulture: Highland, Cottage Garden, Kitchen Garden, Orchard and Harvest. A simple watercolour motif was created for each one.
Paint by Conran is delivered with a thank you card that doubles as a colour matching card when shopping for complementary items. Each purchase also comes with a Paint by Conran Partner card that gives the holder special offers and exclusive benefits, such as notifications of interior design events and a copy of the bi-annual Design Review."
“A simple brush stroke creates our Paint by Conran brand whilst illustrations bring alive the story of the beautiful colors in a great British landscape. The packaging range conveys a softer and more approachable look to appeal to a more feminine audience”
- Massimo Acanfora, Creative Director Conran and Partners
Designed by Conran and PartnersCountry: United KingdomCity: London