Ethical Bean Coffee
by Diane Lindquist on 04/09/2014 | 1 Minute Read
Melanie Carlson designed the packaging for Ethical Bean Coffee with a refresh look.
"Through focus groups we realized that our customers have always identified our coffee line by its bright colours and our large 'e' so we evolved our packaging to really promote those two elements. As well as being fairtrade certified and organic, our coffee process is transparent and technology driven. We stamp a unique QR code on each individual bag so customers can follow the journey of their coffee from crop to cup via maps, cupping scores, videos and much more."