Tesco Revisionist

by Jessica Sanchez on 04/16/2014 | 2 Minute Read

R Design has created a package design for Revisionist bottled beers exclusively to Tesco. With the entire concept being inspired by travel each beer is unique and bold in style. 

Building on the ever growing trend for craft beers, Tesco have joined forces with Marston?s Brewers to launch their ?Revisionist? range exclusively in Tesco stores. Revisionist craft beers are the result of master brewer?s having free reign to ?revise? their favorite brewing recipes using contemporary techniques and ingredients to create truly unique and distinctive beers.

The packaging design was inspired by travel and the idea of visiting the places from which each unique style of beer originates. 

The designs combine the appearance of letterpress printing onto uncoated stock with printed watermarks and the serrated edges of old tickets. These as well as the simple bold patterns used express a raw authenticity that celebrates product individuality over mega brand uniformity.

The seven strong range of bottled beers were launched exclusively in Tesco?s during February 2014.

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Designed by R Design

Country: United Kingdom


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