Concept: Plus Kitchen
by Diane Lindquist on 04/09/2014 | 4 Minute Read
Plus Kitchen is a concept for those who love to eat but pick what they eat carefully. The concept was conceived by Garaj, a team passionate about cooking, with the expertise in the food industry. Identity was designed and developed by London based agency Caulder & Moore (C&M). Plus Kitchen logo simply gets together the messages love and thought implying the love for food and healthy eating habits.
Karbon has been involved in the project throughout the implementation of the concept in Istanbul, after many sessions of briefing and brain storming with Garaj team and C&M. Karbon and Garaj designed and developed the packaging ideas, interior communication strategy, tools and graphics. Garaj got involved in almost every step of the design process in order to communicate the aim of this concept accurately, that it’s a way of living, natural, simple and inspiring.
Packaging ideas were established on healthy and smart ideas, practical for white collar business people, who cannot spend too much time to prepare or have lunch, have healthy snacks or a refreshing eating experience.
"Embracing a clean and spare visual language, packages include a simple tag to give the basic info about the product, name, content, nutritional info and expiration date which goes no further than a few days and handwritten on the store. Front side of the tag is designed to give the emotional brand messages, on the other hand, back side states the thoughtful aspect of the brand, containing the content information, nutritional values and else."
Photography: Umut Töre