by Diane Lindquist on 05/02/2014 | 2 Minute Read
Berendo, one of the few distributors of high-quality, certified organic coffee, commissioned Écorce to transform its visual identity. The new design features a artistic "B" that represents the roots and elves of the plant.
"The 'B' outline is therefore the foundation of Berendo’s new visual identity, with different colors and logo interiors being used on the label of each Classic coffee product, in order to highlight their individual characteristics. This differentiation is a key element of Berendo’s revamped identity, as it reflects the unique nature of each coffee."
Designed by ÉCORCE
Creative direction: Karl?Frédéric AnctilArt direction and design: Julie LedruOnline art direction: Julie PoulinDesign: Sophie PépinGraphic design: Rafik AndraosCopywriting: Charles PaquinAccount management: Claudine St?PierreStrategy: Véronique DesrosiersProject management: Marie?Luc Despaties, Allyson DiminoWebsite production: HypractifPublic relations: Pierre?Alain Benoît, HANSEN