The Dieline Conference: Meet Matthew Clark of Subplot Design Inc.

by Diane Lindquist on 04/29/2014 | 4 Minute Read

Matthew Clark, Principal & Creative Director, of Subplot Design Inc., will be presenting Chicken or Egg: Identity or Package? at The Dieline Conference on Wednesday, May 14, 2014.

Matthew Clark is an internationally-recognized Creative Director and Designer based in Vancouver, Canada. Founder of Subplot Design Inc., he is also an author, mentor and public speaker known for his opinionated (amusingly?) take on branding, design, and the world of marketing and advertising. Matthew’s work, which focuses on retail branding and packaging, has been recognized with over 200 local, national and international awards; has been published in over 75 articles worldwide; and is part of the permanent collections of the Chicago Athenaeum Museum and the Design Exchange. He is also a drawer, painter, and sword-play-dance-party-pantomime dad and husband.

Check out some of Subpolot's recent packaging projects:

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Join our live Q&A tweet session #AskTheDieline and converse live with The Dieline and Matthew ClarkPrincipal & Creative DirectorSubplot Design Inc.!

When: Tomorrow April 30

Time: 12 pm (PST)

You can participate in real time from 12 - 12:30 pm (30 minutes) PST on Wednesday, or send in questions in advance by tweeting your question to @TheDieline with hashtag #AskTheDieline in your tweet. Matthew Clark and our team of editors will be answering questions and discussing Matthew's upcoming session at The Dieline Conference in Boston.

Anyone can participate!  RSVP Here.

Meet Matthew Clark at The Dieline Conference

What comes first – the identity or the package? In this session, Matthew Clark will answer that question and teach you an efficient, flexible and effective process for developing a brand identity system. The microcosm of packaged goods continues to expand and morph, with packaging designers and marketers alike attempting to expand their offerings, albeit from very different perspectives. But with all the touchpoints at stake – from structure and packaging; to retail support, sales collateral, online marketing and advertising; to brand-building, brand identity and market strategy – who is charting the course? Who is best suited to design complete packaging and identity systems? And what process serves the client best? 

Matthew will leverage his 20+ years of experience in building corporate and consumer brands, and his specialization in packaging design, to walk through his ideal design process and real-world case studies that warranted unique approaches to this complex challenge. 

3 Main Take-Aways

  1. A package is not a brand; an identity is not a brand: understanding brand-building 
  2. The brand process: develop an efficient and effective process for ultimate client success 
  3. Flexibility within a system: when to work package-out or identity-out 


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