Little Red Dot
by Diane Lindquist on 04/25/2014 | 2 Minute Read
BRIGADE was charged with designing a line of packaging that made Bak Kwa feel approachable and fun. The packaging needed to live in the beef jerky aisle but also needed to stand out as a different type of snack. Its target market is health-conscious moms and families.
"Bak Kwa is a delicious and protein-packed meat snack inspired by the vibrant street food scenes of Singapore and Malaysia. Little Red Dot gives this Malaysian snack a California twist by using only the freshest and most natural gourmet ingredients to make a sustainable and healthy snack. Unlike jerky, Bak Kwa is flame-roasted to seal in lots of moisture and an authentic smoky-char.
Based in San Francisco, Little Red Dot got its start selling Bak Kwa in local farmers markets. After seeing lots of success (and developing a cult-like following) Little Red Dot began working with Whole Foods to debut its snacks on a larger scale."
Creative Director: Kirsten Modestow
Designer: Joe Marden
Country: United States