Goldberg & Sons Soda

by Jessica Deseo on 04/28/2014 | 2 Minute Read

G-DN was MBG International Premium Brands to created new labeling for Goldberg & Sons bottled soda. Each bottle labeling features a bright color hue that matches the crown cap allowing it to stand out from the rest of the soda bottles.

"Goldberg is a range of bitters that stands for pure enjoyment. It features a unique taste composition that distinguishes the product from other sodas. The combination of excellent ingredients makes this a premium refreshment with a crisp and fresh taste. The package design emphasises the high quality and the heritage of the brand and differentiates the various flavours thanks to a clear color scheme. The hue of each label is continued in the design of the crown caps. Moreover, the wide bottle form stands out from competitive products."

Client: MBG International Premium BrandsDesign: G-DNHead of Marketing: Cord Hendryck VinkeProject Management: Sebastian KrellmannCreative Direction: Florian GerdtsCountry: GermanyCity: Paderborn & Hamburg

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Goldberg & Sons Soda

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