Recently, Aesop Agency created identity and packaging for Toastits, a hip and new London based street food outlet. The design features grilled lines to form the outline of a ‘T’ – simple, bold, iconic and a playful palette of yellow, pink and blue to reflect the personality behind the brand. Using a number of tongue-in-cheek discoverables, the ‘C’ cup and ‘D’ cup is a cheeky nod to the provocative ‘saucy-seaside’ brand name.
“The venture needed an instantly-recognisable iconic mark that could be replicated across a number of touch points and it needed to look fresh and contemporary but also ‘real’ and down-to-earth.”
– Danii Maltman, Designer, Aesop Agency
Designed by Aesop Agency
Country: United Kingdom
City: London
