Sale in Zucca

by Jessica Deseo on 04/24/2014 | 3 Minute Read

Sale in Zucca is a cute and quaint restaurant that translates to "to be smart" in Italian. The branding, designed by Fabio Persico, is all about the details which create a very special and home feeling atmosphere.

"Sale in Zucca is an event in which the pumpkin is the fill rouge. Colors are warm and have a taste of wet earth. Sale in Zucca is a typical italian expression that means “be smart”.
Sale in Zucca, is a weekly appointment in one of the havens of the Tyrrhenian Sea, La Casetta (Terracina). The home-made quality of the identity emphasizes the attention of organic, natural and traditional food."

Designed by Art Director Fabio Persico Poster Photography Fabrizio Di Nucci Set Photography Silvia Mannino Product Producer Giulia Diana Set Lanificio 159Country: United States & Italy

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Sale in Zucca

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