DEWAR’S® Unveils New Look by Stranger & Stranger
by Diane Lindquist on 04/24/2014 | 4 Minute Read
Stranger & Stranger just unveiled the new look for DEWAR’S®, the world’s most awarded blended Scotch whisky.
"Working closely throughout with the Dewar's brand team, we went on a journey back to the origins of the brand. The Dewar’s story is such a rich and authentic tapestry it made complete sense for us to incorporate this across all the packs. Using light contemporary touches we've allowed Dewar's to wear its considerable heritage with pride, tell the real story behind this great true scotch and reinvigorate the brand."
- Ivan Bell, Stranger & Stranger, Managing Director
The refreshed look applies across the brand portfolio, with distinctive new shapes for each bottle in the range, new presentation gift boxes, labeling, bespoke typefaces and a visual identity all inspired by Dewar’s remarkable heritage, craft and provenance.
Designed by Stranger & Stranger
Country: United Kingdom & United States
City: London, New York and San Francisco