Hornall Anderson was commissioned to re-design the La Brea Bakery brand that had been untouched for 25 years. Finding inspiration by the nostalgic heritage of La Brea’s bread and bakeries, the re-design continues to pay homage to the bakery and its core values.
“With their 25-year anniversary in 2014, La Brea Bakery – one of the country’s leading producers of artisan breads for restaurants and grocery – partnered with global brand design firm Hornall Anderson to help transform the bakery’s brand identity. Why the need for change after a quarter century? There was early recognition that the extraordinary love and affinity towards the craftsmanship behind La Brea Bakery bread, a key hallmark of the brand, was not being clearly articulated on pack or in the overall brand expression.”
Wanting to better communicate the bakery’s core attributes and personality while understanding that the longstanding “B” identity was of paramount importance, the team explored ways to re-imagine the brand.
