Benefit Cosmetics has launched their Color Collection, consisting of high-performance eyeshadow, lip gloss, and lip color formulas housed in elegantly surfaced containers.
Dashdot designed custom packaging for each component in a way that celebrates the brand’s optimistic attitude, while tipping a hat to Benefit’s San Francisco roots and the city’s beautiful Art Deco architecture.
“We’re always striving for creative ideas that make an impact. For example, we flipped the cream eye shadow upside down, so that the jar is presented on top, showcasing the color and allowing it to refract through the details of the glass.
It’s always a pleasure to work with Benefit’s creative team who have built an amazing brand and are never afraid to pursue challenging concepts.”
Designed by Dashdot
Creative Director: Hannah Malott
Photography: Kat Borchart
Country: United States
State: California
City: Long Beach
