5 Rounds Shiraz from Water Wheel Wine
by Diane Lindquist on 04/21/2014 | 2 Minute Read
Watts Design has created a unique “knock-out” label design for this new release wine called 5 Rounds Shiraz from Water Wheel Wines. The concept was based on the unbelievably tough times the winery has been through over the last few years, including severe drought, bushfires, smoke and frost damage, and widespread flooding. The intriguing label design drives you to pick it off the shelf and finish the story as you twist the bottle in hand.
"Featuring commissioned illustrations by Glenn Thomas printed on premium matte labels, the design mimics vintage boxing posters with a quirky modern twist and even retains Water Wheels iconic slanted label. Long regarded as one of the best producers of quality Australian wine, Water Wheel Wine has made a fighting comeback with their new release 5 Rounds Shiraz."
Designed by Watts Design
Designer: Peter Watts
Illustrator: Glenn Thomas