Gimsel, Organic Supermarket

by Jessica Deseo on 04/18/2014 | 2 Minute Read

Gimsel, an organic supermarket, has a customer fan base originating from 25 years ago decided to commission Studio Beige to re-brand their logo, website, signage and overall brand identity. Not packaging specifically, but lovely food related branding nonetheless. Check it out below!

Designed by Studio Beige

Country: Netherlands

Jessica Deseo

Partner at Dieline, Jessica is also a packaging designer and faculty member at ArtCenter College of Design. She has worked as a professional hands-on designer for a wide array of notable brands since 2005, but in 2014 she took a step back and became a partner at Dieline where her ultimate goal was to “Make Shit Happen.” In 2016, Jessica became a faculty member at ArtCenter College of Design teaching Packaging 2, and she recently received a 2018 ADC bronze cube for her contribution as an instructor to the student project “Wise by Patagonia.” While Jessica is still working on her memoir and Ted Talk, when she isn’t “Making Shit Happen” or shooting for the stars, she enjoys spending time with her husband, daughter and loveable fur baby.

Gimsel, Organic Supermarket

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