Pearlfisher London creates identity and packaging for Kissed by Mii, the new tanning range from Gerrard International.
“When done well and with consideration, a tan makes us feel like we are a better version of our natural selves. Therefore, Kissed by Mii needed to bring to life the positive and emotionally enriching experience that reflects the feeling we have when we’re tanned – making consumers feel great from the inside out. The illustrative style and colour palette makes reference to the marine minerals that are unique to the brand, whilst the sophisticated touches of gold in the identity and illustration reflect the glow of sun-kissed skin. The brand’s tone of voice has been carefully designed to cut through the confusion of the tanning category, quelling previously common worries about the smell, shade and longevity of different tanning brands. Clear brand messaging communicates the three simple stages to ‘prepare’, ‘bare’ and ‘care’ for your skin using the Kissed by Mii range.”
– Sarah Cattle, Creative Director of Pearlfisher
