by Jessica Deseo on 04/02/2014 | 3 Minute Read
Crochet is a home-made wine by Susana Esteban and Sandra Tavaras. The two wine makers who share a passion for the Douro Valley wine have appointed Rita Rivotti to design a delicate package showcasing the intricate technique of crocheting.
"Crochet is a wine made at four hands that shows the wilderness and monumentality of the Douro valley. Made by Susana Esteban and Sandra Tavares, two old friends and fellow winemakers that share the same passion and vision of the Douro valley wines. A wine made by two winemakers that gathered their Douro experience of several harvests to make this unique wine."
Concept & Naming Crochet is a kind of knitting that became characteristic from Portugal, so we thought that it was great to put two women together to do… Crochet.
Logo We wanted the logo to transmit the movement of the hand when someone is crocheting. Technically, the terminals of the letters are thick enough to support the emboss.
Label Illustration The illustration reassembles typical embroidery and the printing method was specifically developed to this label.
Packaging The drawing of the label was redesigned in a way that it could be cut in the box, developing a new language to the portuguese wines.
Designed by Rita Rivotti — Wine Branding & Design Art Direction: Rita Rivotti Designer: João MirandaClient: Esteban e Tavares Vinho Lda.Country: PortugalCity: Lisbon