Crochet Wine

by Jessica Deseo on 04/02/2014 | 3 Minute Read

Crochet is a home-made wine by Susana Esteban and Sandra Tavaras. The two wine makers who share a passion for the Douro Valley wine have appointed Rita Rivotti to design a delicate package showcasing the intricate technique of crocheting.

"Crochet is a wine made at four hands that shows the wilderness and monumentality of the Douro valley. Made by Susana Esteban and Sandra Tavares, two old friends and fellow winemakers that share the same passion and vision of the Douro valley wines. A wine made by two winemakers that gathered their Douro experience of several harvests to make this unique wine."
Concept & Naming Crochet is a kind of knitting that became characteristic from Portugal, so we thought that it was great to put two women together to do… Crochet.
Logo We wanted the logo to transmit the movement of the hand when someone is crocheting. Technically, the terminals of the letters are thick enough to support the emboss.
Label Illustration The illustration reassembles typical embroidery and the printing method was specifically developed to this label.
Packaging The drawing of the label was redesigned in a way that it could be cut in the box, developing a new language to the portuguese wines.

Designed by Rita Rivotti — Wine Branding & Design Art Direction: Rita Rivotti Designer: João MirandaClient: Esteban e Tavares Vinho Lda.Country: PortugalCity: Lisbon

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Crochet Wine

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