The Initiation

by Diane Lindquist on 03/20/2014 | 2 Minute Read

Timeliness, intelligent, where geek chic meets Mad Men – That is the attitude Maggie Bean, creative lead at retail marketing agency Theory House, set out to capture when they created their one-of-a-kind holiday gift: a signature cocktail kit, “The Initiation.” 

“Our drink would serve as an initiation into the Theory House inner circle. It had to convey an air of mystery and exclusivity. We did an agency-wide blind taste test of bourbons and hard ciders, and chose the winning combination of Knob Creek Kentucky Straight Bourbon Whiskey and Angry Orchard Apple Ginger Hard Cider.” 

- Maggie Bean, Creative Lead, Theory House

With tasting complete, it came time to design packaging that fit both the company and the gift components. Limited edition hand-stained wooden boxes were numbered and laser engraved. The package design walked the recipient through the three degrees of initiation and brought the Theory House brand to life. Cards, labels and muslin bags were letter pressed in House by designer Lauren Harring. Vials were filled with cinnamon sugar, and star anise hand-selected and dropped into muslin bags. The perfect hot wax seal applied to every card. 

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Designed by Theory House

Country: North Carolina

City: Charlotte


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