When the Franciscan Well brewery was purchased by Molson Coors in 2013, Dublin based Acorn was tasked with redesigning the brand to bring it to a wider audience.
“The Franciscan Well brewery stands on the site of a 11th century Franciscan monastery within Cork city. The brewery was purchased by Molson Coors in 2013 who were keen to develop the existing brand and bring Franciscan Well to a wider audience – Ireland and the UK initially with the US to follow. The brewery has combined modern technology with old age tradition.
The design execution unifies the previous 4-element logo into a single definitive expression of the brand. The full integration of the friar character into the logo delivers a singular “read” of the brand-title.”
