Before & After: Seafood Kitchen

by Jessica Deseo on 03/06/2014 | 2 Minute Read

Co Partnership was tasked with refreshing a new design direction for Seafood Kitchen.

Wanting to be the leader in its category, the redesign is bold and bright because "sometimes a brand needs to change direction in order to realize its potential."

Gourmet blends had previously been positioned as an all round accompaniment to meat, fish and vegetable dishes. However, with a nation obsessed with seafood, Seafood Kitchen saw an opportunity to take ownership of a market category, changing everything but the product. 

Renamed by Co Partnership, Seafood Kitchen's story is clear cut; empowering itself to be the leader in its new category.

Before & After

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After

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Designer by Co Partnership

Country: Australia

City: Sydney 

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