Student: Ollie Amiko Cats Food
by Jessica Deseo on 04/18/2014 | 4 Minute Read
Ollie Amiko Cats Food is an academic exploration into pet packaging from student Joshua White.
"An academic exploration into pet product packaging: a proposed Target Brand to fill a curious vacancy. Presented and packaged in a way that rewards exploration of the container, Ollie Amiko offers simple ingredients, well: as it should be.
Of course, within various departments, Target Brands offers two selections: base-level and boutique-minded. Consider Market Pantry and Archer Farms. Within the pet market, no such product is offered to complement the budget-aware line of Boots & Barkley.
Ollie Amiko explores this vacancy, first from the perspective of feline products.
To capitalize on shelf-impact, unique (and perhaps most importantly: functional) solutions have been crafted. From an easy pour carton to alleviate spills at the feed bowl, to a dry shampoo helping to avoid the hassle of bath time — Ollie Amiko is a considered product with simplicity and affordability in mind."
Designed by: Josh White