Mike & Ike Retro Renditions

by Diane Lindquist on 03/05/2014 | 2 Minute Read

If you’re a fan of classic candy, be sure to check out the revival of Mike and Ike® Brand’s Lem and Mel® and Cherri and Bubb® candies as well as retro-inspired versions of Mike and Ike® Original Fruits and Hot Tamales® Brand candies. Designed by BrandFirst, these throwback packages were first created for Cracker Barrel® Old Country Stores, and have been so well received that they are now carried by multiple retailers nationwide. 

An integral part of reintroducing a classic candy is to maintain the look and feel of the original while also making it approachable to a modern audience. With this packaging, BrandFirst has successfully balanced the authentic with the contemporary. Simplified typography, vintage-style illustrations and a timeworn cream-colored background give the packages a nostalgic charm. At the same time, the custom illustrated characters have been recreated for a modern era while maintaining the simplicity of the “good old days.” 

Finding the right balance between respecting the heritage of a brand and updating the look of a brand to be relevant to today’s world is always a challenge. With these retro-inspired designs, BrandFirst has found just the right mix.

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Designed by BrandFirst

Design/Illustrations: Peter Callahan, Senior Art Director

Country: United States

State: New Jersey

City: Hackettstown


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