Under Armour: Speedform Apollo Seeding Box

by Jessica Deseo on 03/26/2014 | 2 Minute Read

Designed by Under Armour's in-house creative team, the new Speedform running shoe is a limited edition design that required a unique shoe box packaging. 

Sitting in the pilot seat were the campaign colorways tilted slightly upwards and forward. A jet-shaped USB keychain was tucked alongside the shoes, while a tech card and T-shirt were tucked beneath them. 

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Designed by Under Armour 

Creative Director: Sean Flanagan Art Direction + Design: Chi-Chi Bello Project Manager: Todd Parks Photographer: Sam Gordon Engineering Firm: SMS Display Group

Country: United States 

City: Baltimore, Maryland 

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