Yee Associates Brand Identity System
by Andrew Gibbs on 03/24/2014 | 4 Minute Read
I appreciate the simplicity and structure of the new brand identity system for Yee Associates, an architectural design renowned for their expertise in bridge construction. London based Confederation Studio crafted a clean, minimal branding spanning letterhead to packaging.
"With such an accomplished portfolio, they required a new identity that demonstrates their global reputation.
Using the initials of the company name, we created a marque that reflects the sense of structure and precision that is so apparent in their work. We used a strictly black and white color palette and minimal typography to reinforce the companies confident and elegant approach to architecture."
Designed by: Confederation Studio
Country: United Kingdom