Yee Associates Brand Identity System

by Andrew Gibbs on 03/24/2014 | 4 Minute Read

I appreciate the simplicity and structure of the new brand identity system for Yee Associates, an architectural design renowned for their expertise in bridge construction. London based Confederation Studio crafted a clean, minimal branding spanning letterhead to packaging. 

"With such an accomplished portfolio, they required a new identity that demonstrates their global reputation.

Using the initials of the company name, we created a marque that reflects the sense of structure and precision that is so apparent in their work. We used a strictly black and white color palette and minimal typography to reinforce the companies confident and elegant approach to architecture."

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Designed by: Confederation Studio

City: London

Country: United Kingdom

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