Dell Unveils Kraft Packaging

French design firm Mucho creates a new packaging identity system for Dell that features simple 1-color printing on kraft cardboard.

"The packaging redesigns for Inspiron and Vostro create a consistent, overarching identity that extends across various categories. Dell has always been environmentally conscious, so it was important that the brand-focused designs communicated that. Kraft corrugate and a simple single-color printing solution were given a modern twist with simple, bold graphics and minimal iconography, providing an opportunity to combine the two product families into a single packaging line."

Designed by Mucho

Country: France

City: Paris