Featured image for Lily Lolo

Lily Lolo

by Diane Lindquist on 03/04/2014 | 3 Minute Read

R Design creates new identity and brand overhaul for mineral cosmetics brand Lily Lolo.

 “The original identity just wasn't conveying the wonderful product story, or appearing premium enough for the growing number of women turning to natural beauty products for their inherent ingredient benefits and superior results."

- Dave Richmond, Creative Director and Founder of R Design

The new identity and brand design epitomizes understated elegance and the perfection of natural beauty as captured in the brand essence - “flawless natural beauty”. 

"Lily Lolo was launched in 2005 and has achieved a cult status by using only natural, chemical free ingredients with mineral based technology. It’s expertly formulated range of high-performance, top quality mineral make-up essentials works with the skins natural tones, so customers achieve a flawless finish every time. 

Every product is free from harsh chemicals, dyes and fillers and has antibacterial properties to help improve the skin – and they are never tested on animals. 

By 2013 it was time for Lily Lolo to respond to what their customers were wanting - a more exclusive way to look and feel natural and luxurious. 

R Design was commissioned to work on the strategic repositioning and complete design overhaul of Lily Lolo including the brand’s visual identity, packaging and off-pack communications. "

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“Our new identity and monogram gives the brand a more luxurious and classic feel whilst retaining the natural warmth that is so true to the brand’s roots and philosophy.”
— Dave Richmond, Creative Director & Founder, R Design
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“We are really proud of our smart new look, reflecting our passion and aspiration for the brand. It is a key part of our vision to transform the beauty experience of women who want to enhance their own natural beauty and who care about what their cosmetics are made from.”
— Vikki Khan, Founder, Lily Lolo
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Lily Lolo Mineral Cosmetics are created with 100% natural ingredients and do not contain any parabens, bismuth oxychloride, synthetic dyes and definitely no nano-particles. They are not tested on animals. 

Lily Lolo is available to buy online or in beauty salons nationwide.

Designed by R Design

Creative Director: Dave Richmond Designer: Chris Murdoch

Country: United Kingdom

City: London