The Happy Eight Hotel Branding

The Happy Eight is a hotel chain from Malaysia, the overall design is inspired by bold and vibrant colors of the Nanyang culture – giving their patrons a mixture of culture and art. 

It re-interpreted national culture in an unique way, combined with the advantage of the other local hotels. The brand identity system has achieved a very strong coherent brand experience while giving uniqueness to every touch-point, including a bit of packaging. Customers can experience the fabulous Nanyang culture and art.

"Let’s leave the inhospitality and loneliness of urban, to enjoy a cultural and artistic journey with passion."

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Designed by 1983 present

City: Shenzhen

Country: China