The Happy Eight Hotel Branding
by Jessica Deseo on 03/19/2014 | 4 Minute Read
The Happy Eight is a hotel chain from Malaysia, the overall design is inspired by bold and vibrant colors of the Nanyang culture – giving their patrons a mixture of culture and art.
It re-interpreted national culture in an unique way, combined with the advantage of the other local hotels. The brand identity system has achieved a very strong coherent brand experience while giving uniqueness to every touch-point, including a bit of packaging. Customers can experience the fabulous Nanyang culture and art.
"Let’s leave the inhospitality and loneliness of urban, to enjoy a cultural and artistic journey with passion."
Designed by 1983 present
The GRO Agency