Lovely Candy Company

by Jessica Deseo on 03/26/2014 | 2 Minute Read

Design Resource Center partnered with Lovely Candy Company to develop a unique, better-for-you confections line with a bohemian-chic influence:

"We leveraged consumer insights, category and competitive observations to identify an opportunity to target the ingredient-conscious consumer, specifically within the gluten free non-GMO arena. Our brand strategy process let to the development of the "consciously crafted" brand promise. The bohemian-chic influence of the packaging graphics brings this promise to life. They express a curated feel to the line, aid in shopability and in a delightfully uplifting way, enhance the emotional benefit – freedom to experience all the joy of candy."

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Designed by Design Resource Center

Country: United States

State: Illinois 

City: Naperville

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