Jejumam - Authentic Sausage Brand

by Jessica Deseo on 03/25/2014 | 3 Minute Read

Seoul based design firm The Bread and Butter was asked to refresh an authentic sausage brand called 'jejumam' which is made antibiotic-free Jeju black pork and 100% natural ingredients. 

"The bread and butter brand tried to redefine its concept as 'Think Good Taste Good' that tells jejumam's well-made products with a vision for social good. 

With a brand concept in mind, we took a photo of the natural ingredients and placed them on a front side of package, so the customers could recognize jejumam's good quality and good vision more easily on shelf. 

jejumam was successfully launched in South Korea's premium food hall in Hyundai Department Store last week, and is going to launch in City Super in Hong Kong soon."

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Designed by The Bread and Butter

Country: South Korea

City: Seoul

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