Seoul based design firm The Bread and Butter was asked to refresh an authentic sausage brand called ‘jejumam’ which is made antibiotic-free Jeju black pork and 100% natural ingredients.
“The bread and butter brand tried to redefine its concept as ‘Think Good Taste Good’ that tells jejumam’s well-made products with a vision for social good.
With a brand concept in mind, we took a photo of the natural ingredients and placed them on a front side of package, so the customers could recognize jejumam’s good quality and good vision more easily on shelf.
