by Jessica Deseo on 03/14/2014 | 3 Minute Read
Munchery is a San Francisco based service that provides premium prepared dinners from top local chefs, delivered to your door. They have redesign their packaging with a focus on sustainability and functionality.
"We used to have ugly plastic packaging, that aside from being bad for the environment, it also didn't work in the oven.... which is the way most of our chefs recommend heating up their food. So customers used to have to do an awkward transfer into something oven safe."
"Munchery has recently rebranded and rebuilt everything from the ground up across all creative platforms including desktop, iPhone, iPad, and packaging.
"Munchery are now leaders in packaging sustainability and also functionality too. Selling fresh prepared meals from local chefs that are meant to be finished off in the microwave or oven. We used to have ugly plastic packaging, that aside from being bad for the environment, it also didn't work in the oven.... which is the way most of our chefs recommend heating up their food. So customers used to have to do an awkward transfer into something oven safe.
Well not anymore. Our new containers are microwave AND oven safe. Made from renewable and sustainably sourced plant fibers (bamboo & sugarcane mix). And they're compostable and biodegradable.
We tried to get away from plastic as much as possible, but couldn't find a good solution for container lids. So we moved to plastic lids that are made entirely of recycled plastic bottles, and 100% recyclable.
To bring it all together is the lovely, colorful sleeve. It provides key structural support and allows our lids and containers to work together at 100%. They are made from sustainably sourced, non-virgin paper that is SFI & FSC certified. Same with our bags.
As you can see, responsibility was a big focus as part of this relaunch. So on a related note, we also partnered with The Conservation Fund to offset our delivery drivers carbon footprint by planting trees. We also partnered with The San Francisco Food Bank and donate a meal for every order placed on Munchery. "
Designed by: Munchery
City: San Francisco
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