Beverage Packaging, Beer & Malt Beverage Packaging

Miller Fortune

by Jessica Deseo on 02/13/2014 | 1 Minute Read

Soulsight was commissioned to design Miller Fortune, a line of beer that is more spirited and inspired by "spirited nights."

Designed for MillerCoors, Miller Fortune® is described as a more spirited beer for more spirited nights. Embossed jet black bottles for instant in-hand badge appeal. Heads and tails caps that bring a certain amount of spontaneity to any night. Rocks glasses so it’s served neat like a whiskey. Miller Fortune® fuels bold movement.

Designed by: Soulsight

City: Highland Park, Illinois

Country: USA

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Miller Fortune

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