Miller Fortune

by Jessica Deseo on 02/13/2014 | 1 Minute Read

Soulsight was commissioned to design Miller Fortune, a line of beer that is more spirited and inspired by "spirited nights."

Designed for MillerCoors, Miller Fortune® is described as a more spirited beer for more spirited nights. Embossed jet black bottles for instant in-hand badge appeal. Heads and tails caps that bring a certain amount of spontaneity to any night. Rocks glasses so it’s served neat like a whiskey. Miller Fortune® fuels bold movement.

Designed by: Soulsight

City: Highland Park, Illinois

Country: USA

Jessica Deseo

Partner at Dieline, Jessica is also a packaging designer and faculty member at ArtCenter College of Design. She has worked as a professional hands-on designer for a wide array of notable brands since 2005, but in 2014 she took a step back and became a partner at Dieline where her ultimate goal was to “Make Shit Happen.” In 2016, Jessica became a faculty member at ArtCenter College of Design teaching Packaging 2, and she recently received a 2018 ADC bronze cube for her contribution as an instructor to the student project “Wise by Patagonia.” While Jessica is still working on her memoir and Ted Talk, when she isn’t “Making Shit Happen” or shooting for the stars, she enjoys spending time with her husband, daughter and loveable fur baby.

Miller Fortune

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