Benny T's Vesta Dry Hot Sauce
by Jessica Deseo on 02/10/2014 | 3 Minute Read
The guys at Benny's T's wanted to create an amazing Hot Sauce that enhanced their food, rather than mask it. Along with the product, the packaging has reinvented itself over the years to finally deliver a functional and beautiful jar. Benny T's Vesta (originally known as Vesta Fiery Gourmet Toppings) was founded in 2007 by Ben Tuorto, an avid chile and spicy food enthusiast.
"Introducing the original dry hot sauce. And by "original" we mean it's the only one that exists. Benny T invented Vesta to bring flavor, aroma, and mind-altering heat to your table and the foods you love. We've harnessed the heat and flavor of the world's hottest chiles to bring you a truly new way to eat spicy that you can actually enjoy.
After 20 years of enjoying all things spicy, his fiery enjoyment came mostly from the use of fresh chile peppers, of all heat levels, with a penchant for the hottest he could obtain. Turned off by the flood of gimmicky and often unpleasant tasting hot sauces and single dimension hot salsas, Ben was inspired to use only fresh chiles and began exposing many friends and family members to his love of adding heat to food.
After several years of perfecting the right combination of flavor and heat - Vesta was born."
"Our branding and packaging have come a long way since the honey pot jars and leaflets we started with in 2007. After years of research, product sourcing, and community feedback we've created a unique and unifying look for our original product in a jar that delivers it onto your favorite dishes in a simple shake."
Art Director & Photography: Paul Tuorto
City: Raleigh, NC
Copywriter: Chad Temples