East Van Vodka
by Tiffanie Pfrang on 02/07/2014 | 2 Minute Read
Odd Society Spirits is a small-batch craft distillery in the heart of East Vancouver and Cause+Affect was responsible for its entire brand including naming, logo, brand story and website as well as the distillery and tasting lounge interior design and individual product naming and packaging design along with copywriting.
“We designed East Van Vodka to stand out, Most vodka labels give off airs of subtlety or blend into the background, much like the spirits themselves, but we wanted East Van Vodka to exhibit a unique character that matches its namesake community and to represent the unusual depth behind the product itself."
Steven Cox, Creative Director of Cause+Affect
“Crafted in small batches from BC-grown malted barley, East Van Vodka packs an actual flavor profile unlike most vodkas. t doesn’t disappear into a cocktail, it defines it, so we didn’t want it to disappear on a shelf next to its mass produced rivals”
"Cause+Affect designed the East Van Vodka label around a fantastical portrait of ‘Cornelius’ the owl sourced from East Vancouver artist Shwa Keirstead. The label copy was written to evoke the hardworking, creative spirit of East Vancouver and to invite you to join the Odd Society as you are, no matter what your quirks might be."
Creative Director: Steven Cox
Label design: Nanda Van der Meer for Cause+Affect (now freelance)
Copywriting: Doug Hamilton-Evans
Illustration: Shwa Keirstead
Pahnke GmbH & Co. KG