by Tiffanie Pfrang on 02/06/2014 | 2 Minute Read
Brazilian designer Carlos Teles created a concept for a Mexican restaurant using inspiration from Aztec Art. Using this reference point, he created the visual identity and packaging of the restaurant - three different sauces and condiments (guacamole, chili and sour cream).
"The brand was inspired by gravures and rustic drawings of Aztec art. From that I did a strong geometric type with some broken 'lines' to refer to the historic elements. The main colors were red and yellow to demonstrate the vibrancy of the culture as well as the warm ambient of the country.
The pattern/graphics was inspired in Aztec prints. Shapes like dragons, circles and flowers are constantly found in Mexican culture."
Designed by Carlos TelesCity: São PauloCountry: Brazil