Design agency Mayday London has today unveiled beautiful new packaging designs to launch a range of handpicked artisan teas from Africa, called One Acre for independent drinks specialist CAFÉDIRECT.
Mayday were responsible for the brand positioning, naming and packaging design for One Acre, which reflects the individual small tea gardens in Africa where these artisan teas have been grown for generations, on land no bigger than one acre.
“We have worked extensively with quality food and drinks producers for the last decade, so we were really pleased to work with CAFÉDIRECT on such an exciting project. With One Acre we have chosen to emphasise the small producer provenance with a direct and memorable name and carefully crafted copy. The beautiful illustrations used provide a narrative for the growers’ stories, that is set against the natural landscapes of the teagardens and reflects the care and craftsmanship involved in producing these exceptional teas.”
