Josh Wood

by Diane Lindquist on 02/28/2014 | 2 Minute Read

Josh Wood and Marks & Spencer (M&S) collaborate on premium haircare and colouring products – naming and packaging design by DewGibbons + PartnersThe range was developed in collaboration with M&S, and will be sold exclusively in M&S stores and online. 

“We spent a lot of time with Josh at his Atelier, allowing us to get a real understanding of his vision to create an honest and accessible yet premium product. We used a fresh, spring-like colour palette, a contemporary font and a restrained, clean design. The 'Guardian of Colour' strap line reflects both Josh’s expertise and the power of the product to protect coloured hair.” 

- Nick Vaus, Creative Director at DewGibbons + Partners

Josh Wood is one of the hair and beauty industry's foremost trendsetters and his work has shaped the international beauty landscape for nearly two decades. Josh’s talent for creative and inventive techniques in colour has led to securing an enviable client base and he is credited as being one of the most influential and respected hair colourists in the world. 

The range of 13 products is aimed at women with colour-treated hair and includes both shampoo and conditioner, plus innovative colour touch up wands for treating hair roots. 

As brand consultants on the project, DewGibbons + Partners’ contribution included range naming and 2D and 3D packaging design. 

I was thrilled to collaborate with DewGibbons + Partners. Their team translated the ethos of the product range into a sleek, modern design.
— Josh Wood

The range will be launched in stores in February 2014. 

Editorial photograph Editorial photograph Editorial photograph

Designed by DewGibbons + Partners 

Country: United Kingdom


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